摘要
构建消费者通过Farmigo聚合与小农户通过合作社联合的以销定产直通车模型,对植入Farmigo前后城乡互助农业的产品价格水平和消费者黏度进行了对比分析与实例验证.研究表明,由于产销规模化直接对接,城乡互助农业植入Farmigo后的生产者产品卖价更高且销量更大,消费者产品买价更低且消费者黏度明显提升,生产者和消费者都实现了Pareto改进,从而使过去只能小众化的城乡互助农业得以借助电商渠道大众化推广.
The paper establishes a theoretical model for consumers aggregated by Farmigo and farmers allied with cooperative to ensure consumers can buy agricultural products from farms directly. It then makes a comparative analysis and an example verification to compare the product＇s price level and the consumer viscosity of community supported agriculture（CSA） on whether to implant Farmigo or not. The results show that both farmers and consumers realize Pareto improvements by implanting Farmigo to optimize CSA, because the direct docking between production and marketing by a large scale makes not only the farmers＇ selling price higher and the sales volume larger but also the consumers＇ buying price lower and the consumer viscosity stronger. Therefore, the optimized CSA by implanting Farmigo can be generalized to the public with the help of e-commerce.
出处
《系统工程学报》
CSCD
北大核心
2016年第1期24-32,共9页
Journal of Systems Engineering
基金
国家社会科学基金重点资助项目(14AJY021)
国家社会科学基金一般资助项目(14BJY180)
中国博士后科学基金面上资助项目(2013M542249)
