摘要
通过对我国科技期刊发行方式总结与分析,针对期刊发行价格单一现象,提出对科技期刊大宗订户实行差别定价的方式进行订购销售,对不同的消费群体实施不同的订购价格,订购年限越长,订购金额越多,享受的优惠折扣就越大,并且保证不受期刊涨价的影响,使订户在购买心理上产生认同感,同时也更有利于鼓励订户成为长期稳定的用户,从而使期刊发行处于较为稳定的良性循环状态。
Through summary and analysis of the way of periodical distribution in China,this paper puts forward the differential pricing subscribtion types of technical journals for bulk users aiming at the problem of single price of the distribution.It means different subscription price for different consumer groups,the longer term and larger amount one subscribes,the more discounts one enjoys,regardless of price increasing.Thus,subscribers will acquire sense of identity in purchasing psychology.Meanwhile,it is also beneficial to encourage readers to become long-term subscribers and make periodical distribution stable in virtuous cycle.
出处
《河北工程大学学报（社会科学版）》
2016年第1期39-41,共3页
Journal of Hebei University of Engineering(Social Science Edition)
基金
河北省高等学校人文社会科学项目(编号:GH101521)
关键词
科技期刊
差别定价
发行代理商
Technical periodical
Differential pricing
Distributor agency
