摘要
文章基于旅游电子商务消费者——游客的视角,以目前国内主要B2C旅游网站携程网、去哪儿网和途牛旅游网为分析对象,通过问卷调查和统计分析方法,定量化研究了目前旅游电子商务网站的发展现状和存在的主要问题。研究发现:目前旅游电子商务的主要消费者存在人群、消费行为等方面的集中性;早期制约旅游电子商务发展的网络安全、交易诚信等问题随着技术的进步已经得到很好的解决,线上-线下结合和线下服务环节成为当年旅游电子商务发展新的制约因素。
This paper analyzed the present situation and problems of domestic tourism e-commerce website quantitatively by questionnaire survey and statistic method in consumer perspective, in case of Xiecheng, Qu＇na＇er, and Tu＇niu websites. This study implies： Consumers of tourism e-commerce website are concentrative in ages and consuming behaviors. The restriction factors such as network security, integrity in transaction are well solved in pace with the technical progress; and the combination of online and offline, offline service are the new restriction factors of tourism e-commerce.
出处
《科技创新导报》
2015年第30期10-13,共4页
Science and Technology Innovation Herald
