摘要
多媒体时代,传统媒体与微博新媒体的融合发展呈现出融媒体的传播特征.传统学术期刊借助于微博新媒体,形成了便捷的发布方式,能满足多层次受众需要;其创新交互性增强了期刊黏性和影响力;其多向关注性能更多发掘选题出版资源.通过微博平台实现的学术期刊"微出版"须重视主题鲜明、平台选择合适、发布时机恰当、"以人为中心,以内容为核心"的策略与方法.在微博运用过程中,相关社会问题应运而生,对此,微博各方必须坚守"8个底线"的基本原则,以净化应用环境.
The combination of a microblog with a traditional academic periodical can meet the need of different audiences, realize the fair interaction and increase the stickness and the influence of a periodical, and explore more topics and publishing resources. The micro-publishing of a traditional periodical via a microblog must have a distinctive theme, an appropriate platform and a suitable releasing time, with human-centered and content-focused. However, the application of a microblog to a traditional academic periodical is also encountering many social problems. In the process of the micro-publishing, the 8 basic principles must be abided by to purify the application environment.
出处
《湖北文理学院学报》
2015年第11期85-88,共4页
Journal of Hubei University of Arts and Science
关键词
学术期刊
微博
微出版
Academic periodical
Microblog
Microblog publication
