摘要
近年来,临洮花卉产业发展迅速,基地建设初具规模,各类花卉种植面积和企业规模不断扩大,花卉品种知名度大幅提升,企业和种植户双赢模式逐步推广。但也存在竞争水平低,营销模式单一,花卉移植存活率和产品附加值低,受季节影响大,没有形成完整的产业链条,大批企业和种植户经营方向从花卉转至苗木等问题。为了促进临洮县花卉产业发展,提出以下建议:加大宣传力度,拓宽销售渠道,制定科学合理的定价策略,延长产业链,发展花卉生态旅游,加大科技投入。
In recent years,the flower industry has developed rapidly and the base construction begun to take shape in Linyao county. All kinds of flower planting area and enterprise scale continue to expand, flower varieties visibility dramatically, busi- nesses and farmers gradually promote win - win model. But there are some problems, such as low level of competition, single marketing model, the survival rate of flowers and low value - added products, affected by seasons, did not form a complete in- dustrial chain, a large number of businesses and business direction from flower growers and other issues. In order to promote the development of the flower industry in Lintao county, made the following recommendations, step up publicity efforts, expand sales channels, to develop scientific and reasonable pricing strategy, extend the industrial chain, develop flower eco -tourism, increase investments in technology
出处
《对外经贸》
2015年第11期78-80,共3页
FOREIGN ECONOMIC RELATIONS & TRADE
关键词
花卉产业
临洮
营销策略
flower industry
Linyao
the marketing strategy
