摘要
作为中华民族宝贵的文化资产,中医学可以造福于全人类。然而强烈的民族归约性却限制了其传播速度。要将中医推向世界舞台,优化中医传播效果至关重要。本文欲以国际传播学5W模式为理论基础,从宏观角度探讨新形势下,中医传播的主要问题,即文本翻译以及传播渠道问题并提出相应解决办法,以推动中医文化更好地迈出国门,走向世界。
As parts of Chinese national treasure, the development of traditional Chinese medicine can benefit to people all over the world. But its unique nationality imposes a limit on the international spread of traditional Chinese medicine. It＇s evident that optimizing the communication effect of traditional Chinese medicine is essential to its introduction to the world stage. Therefore, based on 5W model from international communication, from the macroscopic angle this paper tries to analyze the main problems existing in the spread oftraditional Chinese medicine under the new situation, which actuallyare the problems of text translation and the choice of communication channel. The corresponding solutions have been provided in this paper to promote traditional Chinese medicine to go abroad.
出处
《黔南民族师范学院学报》
2015年第5期113-116,124,共5页
Journal of Qiannan Normal University for Nationalities
基金
2011年贵州省教育厅高校人文社会科学研究项目(11ZC048)
关键词
中医文化
国际传播学5W模式
翻译
传播渠道
traditional Chinese medicine
5W model from international communication
translation
communication channel
