摘要
在媒体融合发展背景下,我国主流意识形态的传播不仅面临挑战也迎来了机遇,主要包括:主流意识形态传播所面对的受众更为广泛,渠道更为多元,内容更为普及;主流意识形态的传播更加具有立体性和纵深度;媒体融合发展使得传播效果得以提升。据此,提出创新主流意识形态传播的四种策略,包括:创建主流意识形态"新媒体话语体系";以受众为中心,充分借鉴互联网思维的"用户导向";积极培育受众的意识形态素养;加强意识形态引导,运用一定的监管方式。
In the context of all round development of the network society and accelerating convergence of media, mainstream ideology communications suffer new challenges but also face opportunities, including mainly the broader audiences of mainstream ideology, multiple channels of publicity, increasing popularity of content. Opportunities also refer to the rising multi - dimensionality and depth of mainstream ideology communications as well as media convergence improving effect of dissemination. On this basis, this article opposes four new strategies of mainstream ideology communications. Firstly, it can create ＂new media discourse system＂ for mainstream ideology, focusing on the audiences. Secondly, it can fully draw upon user - oriented mode from the Internet. Thirdly, it can actively foster audiences＇ ideological literacy. Fourthly, it can strengthen the effect of ideological guidance with the utilization of moderate regulations.
出处
《湘潭大学学报（哲学社会科学版）》
CSSCI
北大核心
2015年第5期159-160,F0003,共3页
Journal of Xiangtan University:Philosophy And Social Sciences
关键词
媒体融合
主流意识形态
传播
media convergence
mainstream ideology
communication
