摘要
共享服务是一种推广电动汽车的新模式,其具有便捷、经济、高效的特点.基于计划行为理论(TPB),结合当前推广纯电动汽车共享使用的特点,构建了纯电动汽车共享服务接受意愿结构方程模型.通过问卷调查获得北京市居民对电动汽车共享服务的意愿数据,利用SPSS和AMOS对调查数据进行统计分析和拟合处理,对影响共享服务接受意愿的关键因素进行标定.研究结果显示,主观规范和感知行为控制对接受意愿具有显著的正向影响,同时推广政策对居民的行为态度和主观规范有显著的正向影响.最后基于影响共享服务接受意愿的因素和行为过程,提出有助于推动纯电动汽车共享服务的策略和政策.
Carsharing is a new way to promote electric vehicles （EVs） due to its convenience and economy. The Structural Equation Modeling of the acceptance of EV-Sharing is established based on the combination of the theory of planned behavior and current society environment. The model parameters are acquired by the analysis of Peking-resident samples through SPSS and AMOS. The significant positive effects of subject norm and perceived behavior control on EV-sharing acceptance are demonstrated. The significant positive effects of policy promotion on attitude and subject norm are also indicated. Finally, strategies to promote EV-sharing are proposed based on the SEM model and characters of EV-sharing behavior.
出处
《道路交通与安全》
2015年第4期25-31,共7页
Road Traffic & Safety
基金
国家自然科学基金项目
城市机非混行道路路内停车的管控策略与安全改善(71301010)
平面交叉口辅助中驾驶认知行为形成机理及其支持方法(51378062)
关键词
计划行为理论
纯电动汽车
共享意愿
结构方程
theory of planned behavior
electric vehicle
acceptance of sharing
structural equation model
