3Christensen, C.M.The innovator's dilemma when new technologies cause great firms to t;ail[Ml.Harvard Business School Press, 1997 2.
4Marnix, A.lnhibitors of disruptive innovation capability: a conceptual model[J]. European journal of innovation management, 2006, 9 ( 2 ).
5[美]瓦拉瑞尔·A.泽丝曼尔,等.服务营销[M].北京:机械工业出版社,2009:55-60.
6Berry Leonard L. Cultivating Service Brand Equity[J]. Journal of the Academy of Marketing Science,2000,(1 ).
7De Chernatony Leslie,Segal - Horn Susan. The Criteria for Successful Services Brands [J]. European Journal of Marketing,2003,(7-8).
8Grace, Debra, O' Cass,Aron. Service Branding:Consumer Verdicts on Service Brands [J]. Journal of the Retailing & Consumer Services,2005,(2).
9Irene Gil Saura, David Servera France's, Gloria Berenguer Contr, Mar 'a Fuentes Blasco. Logistics Service Quality: a New Way to Loyalty[J]. Industrial Management & Data Systems, 2008,(5).
