摘要
基于物联网发展背景,运用经济学相关理论,通过分析物联网商业模式中的物联网产业链、物联网价值模式、物联网商业模式的目标市场和营销方式以及物联网盈利模式四个方面,揭示了物联网商业模式体系的构建离不开物流、信息流、价值流与资金流的作用。指出物流有利于物联网商业模式中各功能模块的集成,信息流是商业模式中主要的服务载体,价值流是商业模式运行的核心内容,而资金流则是推动商业模式运行的市场基础和产业发展驱动力。
In this paper, through analyzing the four aspects of the IOT business mode, we uncovered that the establishment of the IOT business system relied on the interaction between the flows of material, information, value and capital, pointed out that the flow of material was the basis for the integration of the different functional modules of the IOT business mode, the flow of information was the major sewice carrier of the mode, the flow of value was its core content and the flow of capital was the market foundation of and the force driving the development of the mode.
出处
《物流技术》
2015年第13期70-72,共3页
Logistics Technology
关键词
产业链
价值模式
物联网商业模式
信息流
industrial chain
value mode
IOT business mode
information flow
