摘要
国际化和产品差异化作为空间策略和产品策略，是企业发展的两个重要维度。本文以2010--2013年我国A股制造业上市企业为样本，运用分位数回归法实证检验了国际化、产品差异化对企业绩效的影响。研究发现，我国制造业企业的国际化提升了市场绩效但未提升财务绩效，产品差异化提升了财务绩效但未提升市场绩效，这与我国制造业企业处于国际化初级阶段、尚未具备国际领先水平的研发和营销实力等事实有关。因此，我国企业在“走出去”过程中，应通过空间策略与产品策略相结合，实现经营绩效的提升。
Internationalization as a space strategy and product differentiations as a product strategy are two important dimensions of enterprise development. Based on data of China＇ s listed manufacturing companies from 2010 to 2013, and applying the method of quantile regression, this paper investigates the influ- ence of internationalization and product differentiation on enterprise performance. It is found that the internationalization of manufacturing enterprises in China has promoted their market performance but has not improved their financial perfor- mance, and that the product differentiation has improved their financial performance but has not improved their market performance. This phenomenon occurs as a result of the fact that manufacturing enterprises in China are still in a prima- ry stage of internationalization and that they are not yet ready for internationally leading research, development and marketing capacities. Therefore, in the process of ＂going out , Chinese enterprises should combine the space strategy with the product strategy to achieve performance improvement.
基金
北京市哲学社会科学基金重点项目"北京生产性服务业集群发展的资源禀赋
模式选择与空间布局研究"(11JGA014)
中央财经大学青年科研创新团队支持计划资助项目"全球产业变迁中的我国产业结构调整问题研究"
关键词
国际化
产品差异化
绩效
Internationalization
Product differentiation
Performance
