摘要
在商品的包装设计里色彩的设计是一个重要的元素,色彩的恰当运用能够引起消费者的视觉兴奋感、提升产品的销量。印象主义绘画色彩是包装设计色彩里面运用比较多的一种。它在商品的包装方面的视觉感官,可以让消费者产生购买的欲望。本文根据印像主义绘画色彩在现代包装设计中的特点,对印像主义绘画色彩在现代包装设计中的运用提出一些建议。
in the commodity packaging design, color design is an important element. The proper use of color can cause consumers＇ visual excitement, and then promote the sales of products. Impressionist painting color is often used in the packaging color design. Its visual sense can make the consumer have the desire to buy. According to the impressionist painting color characteristics in modern packaging design, the paper puts forward some suggestions on the application of impressionist painting color in modern packaging design.
出处
《江西科技师范大学学报》
2015年第3期113-117,123,共6页
Journal of Jiangxi Science & Technology Normal University
关键词
印像主义绘画色彩
现代包装
运用
impressionist painting color
, modern packaging
application
