摘要
【目的】针对如何提升我国英文学术期刊国际影响力的现实问题,提出期刊要集合自身资源,融合多渠道手段,扩大期刊的全球传播范围。【方法】结合国内外英文学术期刊的宣传推广经验,分析了期刊开展国际宣传工作的途径。【结果】提出了期刊信息宣传的形式,并介绍了具体的实施方案。同时对如何更好地开展国际宣传推广提出了几点建议。【结论】通过多元化的宣传举措,国内学术期刊可以进一步提高国际影响力。
[Purpose] This study aims at how to increase the international influence of the English academic journals in China.It is proposed that the journals should gather resources,integrate multi-channels,and expand outreach worldwide.[Methodology] Combining the promotional experiences of the English journals,the approaches for intemational promotion were analyzed.[Findings] A variety of effective ways to increase the visibility and discoverability of English academic journals were presented.[Conclusions] The international influence of academic journals can be further enhanced via diversified promotional strategies.
出处
《中国科技期刊研究》
CSSCI
北大核心
2015年第6期648-653,共6页
Chinese Journal of Scientific and Technical Periodicals
关键词
学术期刊
国际影响力
宣传策略
Academic journals
International influence
Promotional strategy
