摘要
设计和塑造重庆旅游形象的前提,是找出自己的优势和发展重点。从旅游业最热门的垄断性历史文化旅游、自然生态旅游、民俗旅游和城市旅游等方面看,重庆旅游文化特色的优势都不在“秀美、明丽”,而在“耿直、豪爽”。以此为理论依据,重庆旅游形象主题口号为:“耿直巴渝风、豪气山水城。”
The premise of designing and creatin g Chongqing's tourism image is to rec ognize its advantages and keystone o f devel-opment.In terms of historical and cu ltural tourism,natural and ecological tourism,folk -custom tourism an d city tourism that are hottest in tourism,the advantages of Chongq ing's tourism lie not in its beauty an d gracefulness but in its“boldness and unrestrainedness”.In the light of this theory,the theme sloga n for Chongqing's tourism image is put forward as:“Bold Demeanor of Ba and Yu;Unrestrained City of Mountain and Water”.
出处
《涪陵师范学院学报》
2002年第4期74-77,共4页
JOurnal of Fuling Teachers College
