论自媒体与传统媒体的竞争与融合被引量：4

On the Competition and Integration between We-media and Traditional Media

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摘要随着信息化的进步和网络技术的发展,自媒体这种全新的媒体形态对传统媒体产生了很大的冲击,也越来越深地改变着人们的信息消费方式和社会的舆论环境。文章从自媒体和传统媒体两者之间竞争和融合两种关系出发,厘清自媒体的概念、作用和特征,探讨它对传统媒体的影响,并论述媒体融合发展的意义和路径。 With the development of information and network technology, we-media, a new medium form,has greatly impacted on traditional media and deeply changed the way people consume and social media environment. This paper made an analysis of the competition and integration between we-media and traditional media. The author clarified the concept, features and development context of we-media, and then explored its complicated influence on traditional media, the thought, direction and prospects of media integration as well.

作者罗书臻

机构地区人民法院报

出处《浙江万里学院学报》 2015年第2期34-37,共4页 Journal of Zhejiang Wanli University

关键词自媒体传统媒体移动阅读舆论场媒体融合 we-media traditional media mobile reading opinion field media integration

分类号 G20 [文化科学—传播学]

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参考文献6

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