摘要
伴随着新媒体时代的到来，中国的传媒产业发生了剧烈的变革，网络计算机、各类移动终端的快速普及使得新媒体技术得到了突飞猛进的发展。然而，以报纸为代表的传统媒体的可持续发展，成为传统媒体工作者必须面对和解决的一个问题。《南方都市报》依托其纸媒的优质资源和优势地位，在2009年提出了“构建全媒体集群战略”的计划，从单一媒体向多媒体、全媒体集团转型。本文以《南方都市报》为例，通过文献资料分析、个案研究的方法，试图探析从《南方都市报》辐射开来的全媒体转型这一热点问题，以及由此引发的深层次思考。在传统报业面临窘境的今天，我们应当积极应对，秉持内容至上的原则，跨区域、跨媒体合作，整合资源，与新媒体优势互补，构建多元商业模式。
With the advance of the era of new media, dramatic changes have taken place in Chinas media industry. The rapid popularity of the network computer and all kinds of mobile terminal helps rapid development of new media technology. However, the traditional media represented by newspaper become a problem that tra- ditional media workers must face and solve. Nanfang Metropolis Daily, relying on the quality resources and ad- vantage, proposed in 2009 a plan of clustering strategy. In this paper, taking Nanfang Metropolis Daily for ex- ample, using the methods of literature analysis and case study, tries to analyze the entire media transformation. Traditional newspaper industry should actively respond to the challenge and construct the multiple business models.
出处
《西安翻译学院学报》
2014年第2期56-62,共7页
JOURNAL OF XIAN FANYI UNIVERSITY
关键词
新媒体时代
全媒体
报业转型
the age of new media
omnimedia
the newspaper industry transformation
