摘要
杨红樱的马小跳系列小说在国内红极一时,在国外却遭到冷遇,而且在国内也是"叫座不叫好",这是一种也许有一定典型意义的"马小跳现象"。本文认为,传播策略、译者的翻译策略、作者的跨文化视野、中国儿童文学的本土化和市场的成熟度等都与这一现象的产生有着重要关系。
Mo＇s Mischiefseries once enjoyed amazing popularity in China but seems to be unpopular overseas.The book in fact ＂sells well but is not widely recognized＂ in China.This is the ＂Mo＇s Mischief phenomenon＂,which is perhaps of typical significance.This essay suggests that this phenomenon is closely related to factors including communication strategy,the translator＇s translation strategy,the author＇s cross-cultural perspective,nativeness of China＇s children＇s literature and the maturity of market.
出处
《中国海洋大学学报（社会科学版）》
CSSCI
2015年第2期57-61,共5页
Journal of Ocean University of China(Social Sciences)
关键词
马小跳现象
跨文化传播
本土性
中国文学
海外传播
Mo＇s Mischief phenomenon
cross-cultural communication
nativeness
Chinese literature
overseas communication
