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大数据对电子商务应用价值的研究与分析

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摘要 随着互联网、物联网、移动技术的发展,全新的互联网"大数据"时代已经到来。大数据开启了电子商务行业重大的时代转型,昭示着数据资源的重要性,也促使电子商务行业迎来了一个新的竞争时代。大数据已经成为企业赢得市场的有力武器。电子商务行业、企业应抓住机遇,把握住大数据的本质,深入挖掘大数据带来的商业价值,为企业市场竞争积累制胜的砝码。
作者 王娟
出处 《科技经济市场》 2015年第2期154-155,共2页
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