摘要
中药在我国的应用历史悠久。随着国际一体化进程的推进,我国中药企业纷纷步入国际竞争舞台,同国外制药企业竞争市场。在此背景下,我国中药企业应充分运用竞争情报专利分析识别追踪竞争对手,掌握竞争对手的技术特点及实力,推断竞争对手的市场策略,并保护自身竞争优势。本文主要分析中药专利竞争情报方法,并对目前已有中药专利竞争情报研究进行评述。
Traditional Chinese medicine has long history in China. With the development of international integration, traditional Chi- nese medicine enterprise have came into the international stage compete with foreign enterprise. In that context, patent information is one of the most important sources for competitive intelligence. Traditional Chinese medicine enterprise should apply patent analysis into prac- tice of competitive intelligence in order to help corporation identify the competitors, know the technical strength of them, and even predict their marketing strategies, so that protect their competitive edge. This paper mainly analyzes the patent analysis method in competitive in- telligence. Present traditional Chinese medicine patent analysis researches are reviewed.
出处
《中国药物评价》
2014年第6期327-329,共3页
Chinese Journal of Drug Evaluation
