摘要
在将社交网络划分为以博客为代表的社交网络萌芽阶段,以人人网为代表的社交网络娱乐化阶段,以微博、微信为代表的微信息社交网络阶段,以及代表未来主流发展方向的垂直社交网络应用阶段的基础上,本文以"六要素商业模式"模型为研究视角,并将平台战略中的付费方、被补贴方、同边网络效应、跨边网络效应、转换成本、平台覆盖等概念引入到分析框架中,针对博客、人人网、新浪微博、微信进行定位、业务系统、关键资源和能力、盈利模式、现金流结构、企业价值六个要素的对比,揭示中国社交网络在不同发展阶段商业模式的发展变化,并对可能的影响因素进行分析,对未来发展进行展望。
In this paper, we roughly divided the development of SNS in China into four stages：prototype SNS stage re-presented by blog, SNS entertainment stage represented by RenRen, micro information SNS stage represented by Weibo and WeChat, vertical mainstream SNS stage representing the future direction of development.Then from the perspective of “six elements business model”, and by introducing six dimensions into the analytical framework, i.e.the paying party in platform strategy, subsidies party, the same edge network effect, cross boundary network effects, switching costs, the paper outlines the development of Chinese SNS business model and analyzes the possible influence factors by contrasting the position aiming to blog, RenRen, Sina Weibo and Wechat, the platform cover, business system, key resources and capabilities, profit model, cash flow and enterprise value.Finally, the future prospects of Chinese SNS were discussed.
出处
《商业研究》
CSSCI
北大核心
2015年第1期33-40,共8页
Commercial Research
