摘要
手机微信作为一种新兴的传播沟通工具,因其迅即、方便、共享等传播特点,成为许多大中型企业开展微信公关、宣传和共享企业文化及信息的重要途径。提出企业在开展微信公关时,要注意微信友善性、双向性、即时性以及专业性等特点;确定塑造形象、协调关系、沟通信息等公关目标诉求;从建立专业的微信公关团队、合理编辑设计微信信息、精心研究微信公关信息、科学选择微信公关的时机以及科学运用微信公关技术等方面精心选择实施途径。
The author believes that mobile micro-message is a new tool for dissemination and communication, which is used by many large and medium-sized enterprises as an important channel to do public relations of micro-message, publicity and to share corporate culture and information in that it is prompt, convenient and easily shared. According to the thesis, enterprises should attach importance to being friendly, two-way, instant and professional when doing PR via micro-message. SomePR targets should be defined like shaping the image, coordinating relations and communicating information. The paper gives some proposals on selecting approaches to using micro-message PR such as how to establish a professional micro-message PR team, how to edit and design micro-message in a reasonable way, how to study micro-message PR information carefully, how to select the proper opportunity for PR and how to make use of micro-message PR technology scientifically.
出处
《河南工业大学学报（社会科学版）》
2014年第4期61-64,共4页
Journal of Henan University of Technology:Social Science Edition
基金
2010年河南省哲学社会科学规划项目(2010BJJ010)
关键词
企业
微信
公关策略
enterprise
micro-message
PR strategy
