摘要
当代社会是信息化社会,是一个网络连接生活的时代。以前,一件事情达到众所周知的地步,需要的时间可能是几天甚至几个月,而如今,只需要短短几分钟,甚至是一个按键的时间,就可以使全国各地的人都知晓。所以,网络营销逐渐吸收融合了传统的营销方式,成为了现在最具有时代性质的营销策略。旅游业是以旅游资源为凭借、以旅游设施为条件,向旅游者提供旅行游览服务的行业。旅游资源和设施都具有不可移动性,所以就需要人为推广和营销。旅游业要求的信息传递方式具有异地、全面、快速、方便等特点,而网络营销涵盖了这些特点,所以网络营销在这个信息化社会成为了不二之选。利用网络营销的广泛性、经济性、高效性、全面性等这些特点,可以满足旅游消费者日益增长的个性化需求。文中通过对大数据时代与旅游业的分析,就网络营销的创新提出了建议。
The modern society is the information society, is a network of connected life time. Previously, as everyone knows a thing to the point, the time required may be days or even months, but now, only a few minutes, or even a key time, can make the people across the country are aware of. Therefore, the network marketing gradually absorb the integration of the traditional marketing way, is now the most has the nature of time marketing strategy. Tourism is relies on tourism resources, with the condition of tourist facilities, provide travel tour service industry to tourists. Then the tourism resources and facilities can not be mobile, so they need human promotion and marketing. Tourism requirement information transfer mode with the characteristics of different places, comprehensive, rapid, convenient, and marketing network covers these characteristics, so the network marketing in the information society has become the only choice. Use these features extensive sex, economy, efficiency, network marketing comprehensive etc., can meet the personalized needs of tourist consumers increasingly demand. In this paper, through the analysis of the age of big data and tourism, and puts forward suggestions on the innovation of network marketing.
出处
《物流工程与管理》
2014年第10期122-123,共2页
Logistics Engineering and Management
关键词
大数据
旅游业
网络营销
large data
tourism industry
network marketing
