摘要
我国农产品冷链物流行业混乱,标准不统一,标准冷链物流企业市场份额低,发展缓慢,且需求不稳定。文中采用文献研究法、实地调研法,对我国农产品冷链物流行业的现状做了分析,通过分析农产品冷链物流的行业竞争环境,消费者的消费理念和消费行为以及政府相关的法律法规,解释这一系列现象中存在的问题。
Chinese agricultural cold chain logistics industry is disordered and its standards are not unified. Market share of standard cold chain logistics enterprise is very low.And their development is slow and their demand is unstable. The author apply document analysis method and field research method to the article.The article analyzes competitive environment of agricultural cold chain logistics industry, consumption concepts and consuming behaviour of the consumers and relevant laws and regulations.It explains the problems lied in the series of the phenomenons and puts up with appropriate optimized measures.
出处
《物流工程与管理》
2014年第10期1-2,28,共3页
Logistics Engineering and Management
关键词
农产品
冷链物流
现状及问题
优化措施
agricultural products
cold chain logistics
current situation and problems
optimized measure
