摘要
面对社会大众传媒和校园多元化媒体的冲击,对校园传统纸质媒介的高职院校校报造成了前所未有的挑战。作为校园舆论主要传播载体,高职院校校报应该发挥自身优势,不断提升办报质量,以时代需求、读者需求以及高职院校的文化建设需求为宗旨,通过注重受众意识、打造文化品牌专栏、重视深度报道、创新校报内容与版面形式、加强校报编辑队伍建设等有效途径,巩固校报主导地位,体现高职文化特点,提高校报文化育人效果。
As the main communication carrier of campus public opinion, higher vocational campus newspaper should play their own advantages, continuously improve its own quality, consolidate its dominance role, reflect the characteristic higher vocational culture, so as to improve the effect of college newspaper culture education.
出处
《湖北广播电视大学学报》
2014年第12期16-17,共2页
Journal of Hubei Radio & Television University
基金
常州纺织服装职业技术学院2012年度学术科研基金项目"高职院校校报文化育人功能研究"(项目编号:RJ201219)成果之一
关键词
高职院校
校报
文化育人
higher vocational colleges
campus newspaper
culture cultivation
