摘要
高职院校的校企合作存在着企业合作积极性不高的问题,其中继续教育的校企合作也同样如此。学校应深入理解并运用市场营销的相关理论,来打开市场,获得客户,让企业积极主动的参与到继续教育的校企合作中来。
Most enterprises show low enthusiasm in the cooperation with higher vocational colleges, the same as the cooperation in continuing education. The colleges should understand and use the related theory of marketing to open markets and abstract customers, so that the enterprises will actively take part in the college-enterprise cooperation in continuing education.
出处
《价值工程》
2015年第1期217-218,共2页
Value Engineering
关键词
高职院校
继续教育
校企合作
企业积极性
营销学理论
higher vocational colleges
continuing education
college-enterprise cooperation
enterprise enthusiasm
marketing theory
