摘要
大数据应用于生活中的很多方面,尤其是在零售业中得到了充分的应用。文中首先阐述了大数据的概念及特点,简单概括为海量、多样性、速度、价值。在此基础上,详细分析了大数据在零售业中的应用现状、对零售业的影响。包括大数据优势以及如何应用于零售业营销中,给零售企业带来效益。最后,从大数据的流动性和可获取性、数据关联性以及如何统计分析数据这些方面探讨了零售业营销运用大数据需要解决的问题。
Big data was widely used in our life ,especially in retail marketing .This paper firstly explains the concept and characteristic of big data , which was simply summarized as massive , diversity, speed, value.On this basis, we analyze the application status and impact in retail marketing ,and the advantage of big data and how to use in retail marketing to bring benefits for retail enterprises .Finally,we put forward some measures to solve the problems and development of application of big data in retail marketing .
出处
《物流工程与管理》
2014年第9期187-190,共4页
Logistics Engineering and Management
基金
福建省教育厅资助项目(JB12417S)
关键词
大数据
零售业
营销活动
关联性
big data
retailing
marketing activities
relevance
