摘要
人类社会赖以生存和发展的各种资源源于自然界。在经济发展的今天,从取得资源用于生产,到流通和消费的每个环节,都会产生众多的废弃物。基于自然资源的有限使用和废弃物对环境的污染和破坏,现代物流要求流通企业充分认识和实施逆向物流。逆向物流的价值战略不仅有利于环境的保护,而且降低了企业物流成本,增加了客户的满意程度,维系了顾客忠诚度,使得企业在日益激烈的市场竞争中更具竞争力。
All kinds of resources which are used for human society＇ s living and developing are coming from the nature. In the economic development of today, including the exploitation of resources at the beginning link and then used them into production link, at last till to the links of circulation and consumption, the whole process will pro- duce a lot of wastes. Because of the limitation of the natural resources and the bad effects of waste＇ s pollution and destruction, modern logistics requires the distribution firms to fully understand and carry out the reverse logistics. The value strategies of reverse logistics dose not only protect the environments, but also reduce the cost of logistics, and thus increase the satisfaction and maintain the loyalty of customers. These entire factors make the enterprises are more competitive in an increasingly intense market competition.
出处
《经济问题》
CSSCI
北大核心
2014年第11期75-78,共4页
On Economic Problems
关键词
逆向物流
战略价值
顾客价值
reverse logistics
strategic value
customer value
