摘要
本文首先阐述了O2O零售模式的内涵,提出它本质上是服务模式,是零售服务创新,且具有可模仿性。其次,提出O2O模式运行的基本方法,包括线下至线上的途径选择、业务融合方式、支付系统应用、物流与配送模式等等;最后指出O2O模式运行中存在的问题。
This paper first describes the meaning of O2O retail model is proposed which is essentially a service mod- el, retail and service innovation, and has replicability. Secondly, the basic method O2O mode, including online and offline ways to choose the way of business integration, application of the payment system, logistics and distribution patterns, etc. ; Finally O2Omode operation problem.
出处
《北京财贸职业学院学报》
2014年第4期25-29,37,共6页
Journal of Beijing College of Finance and Commerce
