摘要
部分"网络水军"社会现象的研究者,在传统媒体的引导下,既没有清晰界定网络水军范围,也没有把握其本质,更没有对其网络传播规律的剖析。不是夸大网络水军的破坏力,就是过高估计其影响力。据此提出的治理对策欠缺针对性、可行性。打造一个和谐社会,建立透明畅通的信息流通机制,培养具有一定媒介素养的网络媒体受众,才是治理网络水军的最好方式。
Directed by traditional media, some researchers focusing on the online ＂water army＂ failed to clearly define the term, grasp the essence and analyze the laws in network communication. They either exaggerated the destructive force of the online ＂water army＂, or overestimated the influence. Thus, the countermeasures for governance posed by them were not targeted or feasible. It may be the best way to harness the online ＂water army＂ to build a harmonious society, establish a transparent and smooth information flow mechanism, cultivate the audience with some media literacy.
出处
《淮南师范学院学报》
2014年第3期87-91,共5页
Journal of Huainan Normal University
关键词
网络水军
网络治理
网络传播
the online ＂water army＂
network governance
network communication
