摘要
会展旅游主要参与者主要分为会展旅游组织者、会展旅游目的地及会展旅游者三大类。会展旅游者决策行为过程的影响因素主要分为四大类 :个人 商务因素、会展旅游组织者因素、区位因素及涉入机会等。在以上研究的基础上 ,本文构建了两个模型 :前者阐述了会展旅游的主要参与者及其相互关系 ;后者描述了会展旅游者决策行为的主要影响因素。
The major participants of MICE tourism are divided into three kinds: MICE tourism organizers, MICE tourism destinations and MICE tourists. The decision\|making process of MICE tourists is affected by tourist demand, information choice, evaluation of involving opportunities, product choice, personal experience and evaluation. The effect factors are mainly personal/business, organizers,regional factor and involving opportunities. Two models are proposed in this paper: The first model addresses the interaction and interrelationship among major MICE tourism participants. The second model describes the major influencing factors of the decision\|making action of MICE tourists.
出处
《旅游学刊》
CSSCI
北大核心
2002年第4期59-62,共4页
Tourism Tribune
