摘要
现代企业要占领市场就必须经营品牌。经营品牌是企业占领市场的法宝。现代企业在经营品牌过程中,要以产品质量为基础,做好品牌的个性定位,维护好企业的品牌形象,保护好企业的品牌,占领国内市场,进军国际市场。
This essay suggests that the modern enterprises must manage their own brand names if they want to occupy the market. In the managing process, the modern enterprises should maintain the quality of their products, define their character, preserve the enterprises' images, protect their brands and to occupy the national market and enter the international market.
出处
《江汉大学学报（人文科学版）》
2002年第2期89-92,共4页
Journal of Wuhan Institute of Education
