摘要
客户关系管理（CRM）同企业资源管理、供应链管理一样,是提高现代企业竞争力的重要手段。在介绍CRM的基础上,讨论了CRM的兴起对现代企业发展的重要作用,并对如何实施CRM战略提出了建议。
As the ERP and the SCM,CRM (Custermer Ralationship Managements an important tool to enhance the competitive ability of modern corporation. After introducting the CRM,t his artice deals with the active effects of the CRM for the development of modern corporations, and then give some suggestions for how to put the CRM into use.
出处
《科技与管理》
2002年第3期39-40,43,共3页
Science-Technology and Management
