摘要
在日益激烈的市场竞争中 ,贵州应改变旅游营销的“产品观念”树立注重消费者需求的市场营销观念 ,研究消费者需求与贵州旅游资源的契合点 ,科学性创造性地为贵州旅游进行定位 。
s: In increasing sharp market competition nowadays, it is very necessary for Guizhou to change the product conception in terms of the managing and marketing of tourism and establish the market competition with attaches importance to the demand of tourists. Researching the joint between the demand and the resource,and positioning the tourist trade of Guizhou scientifically and creativity to win the market competition.
出处
《贵州师范大学学报（社会科学版）》
2002年第3期33-35,共3页
Journal of Guizhou Normal University(Social Sciences)
关键词
定位
需求
资源
经历
旅游
positioning
demand
resource
experience
