摘要
CRM的技术支持涉及到数据仓库、网络、语音、多媒体等多种先进技术。企业可以通过呼叫中心、销售中心、远端销售和远端市场中心以及基于Internet的电子商务站点 ,进行与客户的全方位交流 ,建立一个CRM环境。通过对数据库及客户关系管理的分析 ,旨在建立和完善一个相对稳定和切实可行的方案 。
The technology support of CRM involves such advanced technology as dataware,network,phonetics,multi-media etc.Enterprises can create a CRM eircumstance to communicate with the customers thoroughly via calling centres,marketing centres,distance selling and distance market centres,and electric commercial websites.By means of analizing database and CRM,this paper is aimed at setting up and perfecting a relatively steady and practical scheme in order to offer the strongest web-oriented service.
