摘要
文化价值观从本质上影响消费者的消费行为 ,决定市场营销人员营销策略的制定。本文从文化特征和文化价值观的界定入手 。
Cultural values basically affect people's consumer behaviour and determine marketers' marketing strategy. This article brings forth the above idea through defining cultural values and studying its characteristics on the basis of the consumer behaviour in Australia and Newzealand.
出处
《鄂州大学学报》
2002年第1期15-17,共3页
Journal of Ezhou University
