摘要
中国旅游业要持续、健康地发展 ,必须强调以丰富的文化内涵为底蕴 ,以新颖的文化创意手段来打造旅游产品的特色。据此 ,本文对旅游资源规划开发中的文化创意切入点及应遵循的基本原则作一初步探讨。
To make China's tourism develop sustainably and healthily,We must emphasize to take rich cultural connotation as inside information and use new cultural originality to portray the characteristics of tourist products. Therefore, this paper initially inquires into cultural originality and the basic principles that should be followed in tourist resources planning and exploitation.
出处
《乐山师范学院学报》
2002年第1期75-79,共5页
Journal of Leshan Normal University
