摘要
市场营销理论认为 ,企业应向市场提供具有核心产品、形式产品和延伸产品三个层次的整体产品。根据这一理论 ,企业必须开发具有优良使用价值 ,高文化附加值的产品 。
From the view of marreting theory,enterprises should supply the market the whole product which has central product,form product and extension product.According to the theory,enterprises must develop product with good use value and high culture addition value and combine product marketing with service marketing.
出处
《吉林省经济管理干部学院学报》
2001年第5期18-19,共2页
Journal of Jilin Province Economic Management Cadre College
关键词
整体产品概念
营销
启示
企业
The whole product concept
Marketing enlightment
