摘要
实行可持续发展战略，是国家、企业生存与发展的必然选择．从绿色营销概念及其特点出发，制定正确的绿色营销战略、加强绿色组织设计与管理、培养绿色企业文化、实施绿色Ｒ＆Ｄ，制定绿色营销组合等对企业走可持续发展的道路具有重要意义。
Either a country or an enterprise bases its existence and development on reliable strategies. With regard to the concept and characteristics of 'green' marketing, it is of great importance to set right 'green' marketing strategies, strengthen 'green' organization planning and management foster 'green' corporate culture conduct 'green' R&D, and make 'green' marketing mix.
出处
《商业研究》
北大核心
2001年第7期85-87,共3页
Commercial Research
