摘要
企业标志是企业识别系统中出现频率最高、应用面最宽的基本要素之一。对企业标志的认识是否全面、设计方面的把握是否准确 ,直接影响企业整体形象的视觉传达。本文就企业标志的特点、题材、分类和形式美法则作出了分析。
Corporate logos are the most frequently encountered and widely applied component in corporate recognition system.Whether a Comprehensive konwledge of the corporate logos is achieved and whether an accurate mastery of design is attained,have direct influences on the visual conveyance of the overall corporate image.This article explores and analyzes the characteristics,materials classification and formal beauty of corporate logos.
