摘要
以市场营销的理论 ,对临汾电力市场进行细分 ,利用 1991～ 1999年用电量建立综合排序 ,在对细分市场进一步研究的基础上选择目标市场的特征确定营销策略。
With the theory of marketing,this paper discusses how to determine the marketing strategy according to the characteristics of target market,which is chosen on the basis of subdividing electric power market and building up a comprehensive order of Linfen electricity consumption from1999 to 1999.
出处
《电力学报》
2001年第2期144-147,共4页
Journal of Electric Power
