摘要
“顾客中心”思想是市场营销理论的核心，这已被许多企业的营销实践所证实。近几年来，理论界出现了相反的观点，认为“顾客中心”已经过时。如何认识“顾客中心”，是即将加入WTO的中国企业必须解决的问题。本文在对“顾客中心过时论”进行勘正的基础上，分析了“顾客中心”思想的的科学内容，并对新形势下如何发展“顾客中心”思想发表了笔者的观点。
The customer-oriented idea is the essence of the theory of marketing and it has been proved by the marketing practice of many companies. In recent years, there is an opposite opinion that the idea of “customer-oriented?has been obsolete. It is a problem that must be solved that how to understand the idea of “customer-oriented?for the companies of China entering the WTO in the near future. On the basis of correction of “the idea of customer-oriented obsolete? the paper analyzes the scientific contents of “customer-oriented?and expresses the opinion of how to develop the idea of “customer-oriented.
出处
《南开管理评论》
CSSCI
2001年第4期41-45,共5页
Nankai Business Review
关键词
市场营销
顾客中心
过时论
Marketing
Customer-oriented
Obsolete idea
