摘要
开发电信话务市场应在营销观念和营销方法上采取创新措施。首先要确立通话业务是中国电信首要产品和主要商品的观念 ,其次要充分调动各积极和有利因素 ,推进话务营销方法的创新 ,包括出台优惠政策、建好信息平台、开发新型业务、免费或低价提供程控电话的新功能。
The development of the telephone traffic market should take innovative measures in marketing concept and methods. Above all, the concept that voice service is the chief product and key commodity of China Telecom should be established. Secondly, all positive and favorable factors should be called into full play to promote innovation in telephone traffic marketing methods, including drawing up preferential policies, constructing information platforms, developing new services, providing new SPC functions for free or at a low price, giving play to network advantages and advocating high-quality services.
出处
《世界电信》
2001年第8期39-42,共4页
World Telecommunications
关键词
电信话务市场
通信业务
话务营销
用户消费
Telephone traffic market Voice service Telephone traffic marketing Customer consumption
