摘要
中国旅游业的品牌化进程在新世纪日益受到各方重视 ,有关旅游品牌的研究 ,在国内还是一项颇为前沿的课题。从品牌营销理论出发 ,结合旅游业的特点 ,对旅游品牌的定义、特征、商标注册模式与分类作了重点探讨。并就旅游品牌与通常的品牌之间的区别进行了初步分析。
Tourist brand is becoming more and more important in tourism in China, and the corresponding research still remains a new issue. Based on the theory of brand marketing, this essay focuses its study on the definition, the features, the classification and the registration model of trademarks. In addition, the author undertakes a preliminary research on the difference between tourist brand and other brands.
出处
《经济经纬》
北大核心
2001年第5期94-96,共3页
Economic Survey
