摘要
正在快速发展并完善中的电子商务对全球营销观念、目标市场与市场调研、市场营销组合以及全球营销管理都产生了重要的革命性影响 ,它使市场导向与导向市场的观念得到了良好的交融 ,并使企业与顾客间交互性沟通的要求得到有力的实施。
The electronic commerce developed fleetly has produced revolutionary influence on globe marketing concept, target market, market research, marketing mix and globe marketing management. It made the concept of market guiding and market guided to blend well, and satisfied forcefully the need of mutual communication between businesses and consumers.
出处
《华东经济管理》
2001年第5期87-89,共3页
East China Economic Management
