摘要
古村落是一种独特的旅游资源。该文分析安徽黟县宏村古村落的地理文脉、村落特性、聚落景观、市场感应等 ,提出了宏村古村落旅游形象定位理念 ,并就主题口号、视觉形象、行为形象进行设计 ,指出进行旅游开发、实施旅游形象设计工程 ,对古村落的开发与保护 。
Ancient village settlement is a miniature landscape reflecting the history of mankind. It is of great value in historical culture, aesthetic, architectural and scientific research. This thesis takes the village Hongcun as an example, pointing out that the tourist exploitation and the implementation of the project of tourist image design are of momentous current and historical significance in the exploitation and protection of ancient village settlement and the realization of sustainable development. Based on the analysis of factors influencing the village Hongcun image and the theory of CIS, the paper offers the positioning of the village Hongcun image and establishes a tourism identity system of it.
出处
《地理学与国土研究》
CSSCI
CSCD
北大核心
2001年第3期82-87,共6页
Geography and Territorial Research
基金
安徽省教委人文科学基金项目 (98JW 0 6 0 )
教育部<高等学校骨干教师资助计划>项目资助
