摘要
对沃尔玛公司的营销战略进行了研究 ,总结了沃尔玛公司经营管理的成功经验 .沃尔玛的成功在于 :坚持小城镇发展战略 ;正确处理好公司与顾客、员工及供货商之间的关系 ;加强管理 ,严格控制各项费用 ,实现“天天平价”
In this paper, the marketing strategies of WAL-MART Co., are studied. It is a summary of successful experience of WAL-MART Co., .WAL-MART's secret: Target small-town, listen to the customers, treat the employees as partners, purchase carefully, and keep a tight rein on expenses.
出处
《昆明理工大学学报（理工版）》
2001年第3期61-65,共5页
Journal of Kunming University of Science and Technology(Natural Science Edition)
