摘要
营销创新是营销工作的更新、改进、创造和完善。我国企业营销急需技术创新。企业是营销技术创新的主体。技术创新既是一种营销理念,又是一个系统工程。同时应重视其应用价值,并接受市场的检验。因此,企业应做好技术创新的立项、沟通及过程管理,以求实效。
Market innovation is the renewal, improvement and perfection of marketing. The marketing of our enterprise is in urgent need of innovation. The enterprise is the body of the innovation of marketing technology. Technology innovation is a marketing concept as well as a system project. Its application value should be much thought of and examined in the market. Therefore, an enterprise ought to set a project, make coordination and better process management for technology innovation to aim at efficiency.
出处
《天津市财贸管理干部学院学报》
2001年第2期18-19,共2页
Journal of Tianjin Institute of Financial and Commercial Management
