摘要
进入90年代中期以来,在全国范围内,传统的零售业的主流业态——百货商场的效益开始下降,百货零售行业开始陷入战略危机。其主要原因一是市场的缓慢增长和其它业态竞争者的加入,导致了百货商场销售增长速度的下降,二是原始的竞争手段导致销售利润的下降。
The retail profit for the traditional main-stream business form-department store began to decline in the mid-90's all over the country. The retail stores have stepped into a strategy crisis. The major causes are as follows:1.The slow growth of the market and the competition of other business forms result in the decline of the sale growth with the department store.2.The original competitive means leads to the decrease of the sale profits.
出处
《天津市财贸管理干部学院学报》
2001年第2期15-17,共3页
Journal of Tianjin Institute of Financial and Commercial Management
