摘要
网络营销给传统零售业带来了巨大的冲击。本文从网络营销的优越性及其制约因素入手，分析了网 络营销带给传统零售业的机遇，提出了新条件下中国传统零售业的战略选择。
The Internet marketing have brought huge impacts on the traditional retail trade. On the basis of the priority and restriction of the Net Marketing, this article analyses the opportunities which the it brings to the traditional retail trade, and offers the strategy that the traditional retail trade should take under the new circumstances.
出处
《华东经济管理》
2001年第2期69-70,共2页
East China Economic Management
