摘要
本文认为旅游消费时代已经来临，要促进四川旅游产业的发展，就必须抓住重点，塑造四川旅游总体形象，充分发挥旅游资源的文化内涵，精心设计，大力研究开发旅游辅助产品，采取丰富多采的促销宣传形式。
It has been an age of tourist consumption． If we hope to bring about a great advance in Sichuan tourist industry, we must focuses on some key points, frame the image of Sichuan tourism and, exploit cultural connotation of tourist resources． Moreover, we should plan meticulously, research on and develop some tourist products, and have various forms of promotion publicity．
出处
《软科学》
北大核心
2001年第2期74-76,共3页
Soft Science
